Ladies and Gentleman, we are proud to announce that on 29th December 2008 – the one millionth image was uploaded on itasveer.com. We are incredibly grateful to you guys for helping us reach this milestone.
So what kept us from updating this space and sharing our happiness with you? Lest you think we are lazy, actually we were thinking up ideas on how we can play around with the figure to make sense of it.
After all, 1 million may not seem like a huge number in this age of gigabytes and terabytes. But nevertheless, we are patting ourselves on the back for this achievement. In case you are wondering how much 1 million photos are, let us put that into perspective -
1. If all these 1 million photos were printed on 5×7 prints and laid side to side, they will form a line of prints 177.8 km long. That’s about the distance between Delhi to Agra if the road were a straight line.

2. Stack ‘em up in our albums of 80 photos each and you’ll need a medium sized truck to carry all those photo albums.

3. If these were not the digital times, all those photos would have needed about 27,700 film rolls to snap!

4. If a collage were to be made out of these photos, with each being on an average about 4×6 in size, it would cover 152 meters * 102 meters. That is about 30 Olympic sized swimming pools in size. Thats larger than a big football stadium.

5. If these images were made into a motion picture with each frame being taken by each image, the movie would last about 12 hrs – Karan Johar fans rejoice!

My imagination kind of runs out now. So drop in with a comment if you think of a cool idea to represent a million!
Also, belated though it might be, it is very heartfelt – we wish you a really rocking new year ahead.
We promise to make it more interesting with new ideas and products at itasveer, and, of course loads of great deals. In case you missed our new year offer on calendars, do not fret, our Valentine’s Day offer is on – Avail free shipping on photo products till the 20th of Feb (Coupon Code: VDAYSHIP).
Afterthought: Any one who comes up with a slumdog millionaire pun here gets a cool discount. We thought and thought, but nothing seems to rhyme!
January 23rd, 2009
Posted by Animesh
Apologies for making a bad pun on the Banana Split, but we’d like to believe our new ‘Split Calendar’ is almost as delicious as one.
This calendar has split pages for the dates and your design area. So what, you say? That means you can put any photo against any date, instead of waiting for the end of the month to flip you calendar!
This is selling for a special price of Rs. 349 only (with an additional 15% off till 15th Jan with the code NEWYEAR) – so grab one – you might even gift it to a dear one and get a banana split treat in exchange!
Also introducing a wide desk calendar and mini calendar this month to give you the maximum choices for a personalised calendar for the coming year 2009 – and inspite of all that has happened this year – let’s all wish the next one is a good one.
(All this talk about the banana split has got me craving for one – so I’m off to get one!)
December 13th, 2008
Posted by Ashish
Ramniwas, Ankit, Ashutosh, Nishant, Himanshu, Ashish, Animesh and our faithful ping pong table
Our clones unfortunately did not survive, as you might know human cloning is still in pre-alpha. So we decided to go the conventional way to expand a team and hired pure old-fashioned good human beings :)
We welcome Ashutosh and Himanshu to the team. Ashutosh is a Java web developer and Himanshu is a graphics designer. Both of them have brought fresh energy here and we think our work will start picking up pace in a couple of months as a result, which of course means lots of new stuff for our customers. And a delayed official welcome goes to Ramniwas who has been with us since quite a while now. He’s the one who runs around to make sure your orders get ready on time.
By the way, if you’re a programmer and you’re reading this – then please contact us if you want a challenging and fun job. Badly need one more programmer on board! We do some amazing stuff in Java and ActionScript (Flex)
October 4th, 2008
Posted by Animesh
I literally dropped my jaw while I watched this video about 25 times. This short video is shot by Vincent Laforet – a New York based commercial and editorial photographer. Smugmug has hosted a full HD version of the video (1080p !!) – Click here (warning – huge video). Mind you people this is a DSLR – and these were not supposed to be video cameras till now. 5DmkII is way ahead of the league now – ground breaking, goose bump giving, fantabulous awesomeness!
Update: Sorry folks, the video is no longer available. Smugmug has been asked to take down the video, apparently Canon didn’t like the free publicity!!
Update 2: And Smugmug has put the video back up now – click here
September 23rd, 2008
Posted by Animesh
We’ve been nominated for the TATA NEN Hottest Startups awards. This award is organized by National Entrepreneurship Network and TATA Group, in association with Helion, Mint , Seedfund and Wadhwani Foundation. It is India’s only community-chosen awards for Indian start-ups.So here’s calling all the itasveer lovers to vote for itasveer online here or via sms. SMS “HOT<space>92” (without the quotes) to 56767. Giving out our code for you to vote for us, feels like we just performed a number on reality TV .. haha!
September 3rd, 2008
Posted by Nishant
“Bhaiyon.. aur.. ” err! Sorry
“Pyari beheno.. is baar apne bhaiyon se extra special gift ke lie, ek extra special rakhi ho jaye !”
iTasveer brings to you for the first time ever.. Personalized Rakhis! We start taking orders by Sunday (3rd August). So keep your purses ready :p
Update: Orders are on.

July 31st, 2008
Posted by Animesh
If you like to tinker around with your camera but are not “into” photography to really figure out what all those manual settings affect, then this one’s for you. Have you always wondered what those weird fractions like f/2.8, f/5.6 meant (they are the aperture values or f-stops), or what that ISO 200 showing up on your camera viewfinder was all about. And how do those shutter speeds matter anyway – 1/125, 1/60 and so on.
So if you shoot on the automatic mode, then believe it or not, all these play together to create the right photo for you, and your camera sensor does all the hard work behind the scenes. But when you really want to create a photograph that is “hatke” – for eg. that dreamy portrait of your loved one with a fuzzy background, or a freeze frame photo of water splashing, well then you’ll need to get your hands dirty with these numbers. So here’s a really effective way to learn those nuances – the SimCam. This virtual camera will programmatically reproduce the effects of those camera settings on a pre-set image. You can compare how two different settings will change the final output. Its a surprisingly good learning tool as you see the results side by side. Check it out and be a pro with those nifty controls!
July 7th, 2008
Posted by Animesh
You probably may not have noticed as these were very short and far between, but if you were affected then sincere apologies! We think we’ve fixed the problem and it shouldn’t happen again. Geek talk follows.
We goofed up a bit, here’s how – When we recently had to reinstall our OS on the production server, we somehow managed to switch our Debian apt-get repositories from etch to sid (the unstable version). And guess what.. we unknowingly installed a bunch of unstable libraries, ImageMagick included. And we suspect that the latest ImageMagick (from the unstable branch) has been crashing when trying to apply an unsharp mask to very large images. We use JMagick to connect to ImageMagick, which we realize may not be the brightest of ideas, because if ImageMagick seg-faults, it takes down the JVM with it :(. Have reverted to the stable versions now.. so hopefully things will be normal. I think we’ll have to start work on an alternate solution to get rid of JMagick.
July 5th, 2008
Posted by Animesh
Whenever a new service or product launches – especially a consumer product, there is a span of time the creators have to spend explaining to people just exactly what they do, before they can start selling it to them.
We guys still get blank stares when we mention online photo printing, personalised calendars or custom mugs. I would love to get to a stage where there is instant recognition when one mentions these.
So how is this instant recognition achieved? One great contributor to that is competition. Your competition, to start with just ensures there are more people explaining the same thing often in different ways, and then someone with more marketing moolah will take such awareness mainstream.
Which is why I want to thank Canon. I recently came across this billboard for Canon’s latest home printer called the Wonder Box. And hear hear! They aren’t selling great page throughput, <super high number> print resolution or some other arcane jing bang. They are selling one important use – that you can use the wonder box to make personalised calendars, greeting cards, photobooks and t-shirts!
Of course, you can already make all these cool personalised products at itasveer (some in the works).
(Click to enlarge)
Which also brings us to another question: Home Printers. Do you think home printers have a got a chance in this niche personalisation market? Would you rather use a home printer instead of an online service? Let us know in the comments.
June 20th, 2008
Posted by Ashish
Hi everyone.. we’re really sorry for being out for so long (close to 30 hrs). It was completely unexpected and happened because of a mistake.. don’t even ask how! But we always have backups so all data was intact. And we haven’t seen the orders coming in for so many hours because of that, so pour them in, and we’ll take a peaceful sleep for a while :)
June 18th, 2008
Posted by Animesh
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