The itasveer Blog

A disruptive local courier delivery service

April 1st, 2010

Given the nature of our business, we have always had to deal with couriers because of lost/delayed packages. We try and maintain these error cases to a fairly low margin, but at the same time we’ve also been eyeing this as an opportunity for a new delivery service to emerge.

We have been internally testing a new form of delivery service, and are pleased to announce that the results have been outstanding. We’re rolling out the service on iTasveer in selected cities and plan to start with the NCR region. Without further ado.. presenting the iTasveer DDS. DDS stands for dog delivery service, and we are proud to announce that we have been able to train a pack of dogs to make deliveries locally within Gurgaon.

Now for the juice on this. In our experiments we found that much like homing pigeons, dogs can also be trained to deliver to a particular location and return. The problems with pigeons was, that our packages were often too heavy for pigeons to carry for even short distances. The answer emerged from where we least expected it. Danny, our in house Alsatian, has always been super efficient at fetching the news paper. And the idea struck “hey.. wait a minute. if he can fetch the newspaper, can he also deliver it elsewhere”, thought Ashish. The experiments started, we tied a mug on Danny’s back and sent him off to our neighborhood residence. It worked!

So after some testing and getting convinced that this could really be a disruptive service, we’ve decided to launch it in limited locations. Let me tell you why this is so disruptive

1. It is environmentally friendly. No machines, no petrol.

2. Dogs are faster than courier trucks in heavy traffic. Or even in light traffic. Our dogs don’t have to take the road you see, they’re as comfortable offroad.

3. Dog is a man’s best friend. Who better to deliver your packages to you than your best friend.

So the next time you order from us, and see a faithful ol’ dog at your doorstep, don’t be surprised!

[update: now that we're past april 1, I just thought I'd specify that this was posted on april 1 :p]

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