Archive for August 15th, 2009

Freedom : A little sentimentality and an awesome offer.

Watching India celebrate its 62nd year of independence today, it’s hard not to be overwhelmingly thankful for the lives we lead and wonder what freedom means. There are numerous viewpoints and numerous interpretations of freedom.

Here is ours. Freedom to us so far has meant pursuing the path we choose in our lives. But we didn’t confer this freedom unto ourselves. We didn’t make the colleges we went to or the jobs that our parents had with which they paid for our education. We’re enabled by the opportunities and choices that our India has let us have. Standing on the shoulders of everyone doing their two bits to make things work, India has grown and given us a broad horizon to think and play with. Everybody working to make that deadline, or protect that two inches of land from prying enemies, or educate that child is earning all of us one more bit of freedom with every single act.

It’s not sung about but every small extra effort you put to make things work is heroic. That’s when you exercise your Freedom to make things happen.

On a lighter note, itasveer is our attempt to give you a new freedom. Freedom to gift. So we try our best to give you the most choices and the best of customizable gifts that are made especially to make somebody feel special.

Out now is our exclusive two day 15% site wide discount on the occassion of 15th August. You can use the coupon code IDAY09 to avail of this offer. Vande matram!

3 comments August 15th, 2009


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